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We turn stories into visual worlds.

With our culture-led illustration direction services, we help brands and agencies turn cultural stories into concepts, collections and campaigns.


Let’s find your starting point. Your first 30-minute call is free.

Rooted in culture. Shaped through collaboration.
We connect research, storytelling and visual direction, giving your creative team a clear place to begin.

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Direction your team can use.

A considered concept

We find the story, explore its cultural roots and shape a clear visual concept.

A useful handover

Your team gets concept sketches, a clear brief and an application plan, ready for the next stage.

Creative review

We brief collaborators and review key stages, keeping the finished work true to the idea.

Selected client experience

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"I'm not supposed to have favourites, but I've got a soft spot for this one - such GORGEOUS illustrations! 

Holly Woolnough

Commissioning Editor, Collins Big Cat's

"Imagine A Garden"

We turn cultural stories into creative direction.
Start with a free 30-minute call.
© Folktales by Linh 2026

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